For each CLEAN DESIGN HOME® x Martex purchase, a lilac bedding sheet item will be donated on your behalf to Joe Torre's Safe at Home Foundation in support of DV survivors!
Our social justice mission is about giving back! We will never sell lilac sheets. Instead, we use this color for DV Awareness to create safe sleep!
Our brand is focused on a social impact endeavor to raise awareness of domestic violence and support survivors. We want to be champions for those making a fresh start to their new life.
Every comforter or sheet purchase allows our brand CLEAN DESIGN HOME® to donate a lilac sheet item to a survivor in need!
Project Lilac launch with Joe Torre and Robin Wilson teaming up to help domestic violence survivors
Our founder believes in 'fresh starts' as she is a survivor of domestic violence. Our goal is to launch survivors with new bedding - a fresh start in a safe home!
Mission statement – Everyone deserves a safe and healthy home.
Partnership – We have established a relationship with the Joe Torre Safe at Home Foundation which currently serves the domestic violence community for identification/selection of persons in need, distribution of donated product, and collaboration on special programs to support survivors.
Purpose – Survivors need a fresh start, and often will leave their abusive location with a few belongings and the clothes on their back. We aim to find a way to rebuild dignity and self-esteem so that these brave survivors will have a healthy sleep. And families of victims can also find support or a way to provide for others. Domestic violence is an epidemic that affects 1 in 4 families - and it can be hard to leave - and survivors will tell you that the first 72 hours are the most dangerous.
Power and Control – When you understand Domestic Violence, you realize that it is not only physical and verbal abuse, but abusers also use many other ways to 'keep someone in their place' - and at some point, when you decide to leave, they are angry because their 'possession' has made a decision without them - and they have lost control. Authorities are beginning to understand that the 'calm' abuser can often present well in a crisis, while the 'emotional' victim is not calm or buttoned up. If they are not adequately trained in domestic violence scenarios, they will misread the situation.